Our secret is in the filling--it's unlike anything you've ever tried. Buckwheat hulls provide firm support. Our new premium, Cool Gel Memory Foam provides just enough loft to be comfortable. Plus they lock down those little hulls in place. It's perfect interlocking fill! It's such an amazing idea that we have a patent pending on it. You've never tried anything like it. Get your hands on one of our FitMe pillows and find out for yourself.